1. Search Engine Optimization (SEO)
The art and science of improving your website to appear higher in search engine results (such as Google) is known as SEO. By improving the relevance, credibility, and usability of your website, you may boost organic (non-paid) traffic.
SEO involves:
- On-page SEO: Internal links, meta tags, keywords, and content optimisation.
- Off-page SEO: Enhancing domain authority and constructing backlinks from outside sources.
- Technical SEO: Enhancing crawlability, structured data, mobile friendliness, and site speed
When properly implemented, SEO may generate leads and offer long-term, sustainable presence.
2. Search Engine Marketing (SEM) / Pay-Per-Click (PPC)
Advertisers use search engine marketing (SEM) to place adverts at the top of search engine results by bidding on keywords. Although Bing Ads is another platform, Google Ads is the most often used.
“Pay-per-click” refers to the fact that you only pay when someone clicks on your advertisement.
SEM involves:
- Keyword bidding
- Ad copy creation
- Landing page optimization
- Budget and ROI management
It works quite well for generating quick traffic, particularly for competitive keywords and new product launches.
3. Social Media Marketing (SMM)
Using social media sites like Facebook, Instagram, LinkedIn, Twitter (X), Pinterest, and TikTok to increase brand recognition, audience engagement, and conversions is known as social media marketing.
SMM includes:
- Creating and posting engaging content
- Running paid advertisements
- Engaging with comments/messages
- Monitoring performance and trends
Social media platforms are perfect for both B2C and B2B enterprises since they provide sophisticated targeting choices (demographics, interests, and behaviour).
4. Content Marketing
In order to draw in and hold on to a precisely defined audience, this strategy centres on producing and disseminating worthwhile, pertinent information. It educates potential buyers and fosters trust rather than outright marketing a product.
Examples of content marketing include:
- Blog articles
- Case studies
- E-books and whitepapers
- Infographics
- How-to guides and tutorials
Excellent content improves lead nurturing efficacy, brand authority, and SEO performance.
5. Email Marketing
A direct and customised method of distributing promotional or instructional content to your audience is through email marketing.
Typical campaigns include:
- Welcome emails
- Newsletters
- Special offers or discounts
- Abandoned cart reminders
Email marketing can yield a high return on investment (ROI) when segmented and automated, particularly in e-commerce and service-oriented enterprises.
6. Affiliate Marketing
Affiliates (partners) market your goods or services on their platforms (websites, YouTube, Instagram, etc.) under the commission-based affiliate marketing model.
A set fee or a portion of every sale they generate is what you pay them.
Popular affiliate networks include:
- Amazon Associates
- ShareASale
- ClickBank
This performance-based concept is excellent for reaching a wider audience without having to pay for advertising up front.
7. Influencer Marketing
This tactic is collaborating with influencers, or people who have a sizable fan base and a solid reputation on social media sites like Instagram, YouTube, or Twitter.
Influencers can:
- Review your product
- Mention your brand in stories/posts
- Create tutorials or unboxing videos
This approach works especially well for speciality targeting and product-based businesses.
8. Mobile Marketing
Mobile marketing focusses on consumers using tablets and smartphones.
SMS marketing: Using text texts to deliver updates or offers
App-based marketing: Making use of push notifications or in-app ads
Mobile-optimized websites: Making sure your website functions flawlessly on all mobile devices
Given the increase in mobile usage, this type of marketing is essential for interacting with consumers while they’re on the go.
9. Video Marketing
One of the most captivating web media is video. Creating eye-catching visual content to advertise your business or product is known as video marketing.
Popular platforms include Facebook Watch, Instagram Reels, TikTok, and YouTube.
Types of videos include:
- Explainer videos
- Product demos
- Testimonials
- Educational webinars
Conversion rates, audience trust, and stay time are all generally increased by video content.